Vamos melhorar nosso rolezinho no Facebook?
Quem está certo e quem está errado nesse palco aqui? Quem usa bem e quem usa mal o Facebook? São perguntas que, pra mim, não nos cabe achar respostas
Marcos Hiller*
Cada um de nós desenvolve (consciente ou inconscientemente) uma estratégia de uso e de apropriação do site azul chamado Facebook. Uns publicam muito, outros publicam pouco. Uns narram obscenidades e detalhes sórdidos do dia-a-dia. Já outros postam quase nada sobre a própria vida. Uns tiram o dia inteiro pra ficar sentando a lenha no governo Dilma, outros simplesmente defendem perspectivas políticas contrárias. Uns detonam os BlackBlocks, outros são BlackBlocks. Uns são contra e repudiam a práticas dos rolezinhos, outros estão adorando e já estão se agendando pra ir nos próximos.
Uns usam isso aqui como um verdadeiro show do eu, outros usam como muro de lamentações. Uns dão check-in no Ráscal, no aeroporto, no parque do Ibirapuera e só em lugares transados. Dar check-in na rodoviária do Tietê? Nem pensar! Uns bancam o ‘pseudointelectualóide’ e escrevem bobagem o dia todo aqui, outros escrevem coisas lúcidas e inteligentes (no meu ponto de vista). E tudo isso regido por um negócio chamado algoritmo, que sofre alterações cerca de duas vezes por dia.
Quem está certo e quem está errado nesse palco aqui? Quem usa bem e quem usa mal o Facebook? São perguntas que, pra mim, não nos cabe achar respostas. Penso que devemos simplesmente ficar conectados com outros usuários que temos interesses em comum e que, pra gente, postam coisas legais.
Se a postura de alguém te incomoda aqui, é simples: pare de seguir aquela pessoa, aquela fanpage etc. Só hoje, por exemplo, eu ocultei os posts de uns 10 “amigos”. Faça isso também! Certamente, o mundo será menos aborrecido.
*Marcos Hiller é Coordenador do MBA em Marketing, Consumo e Mídia Online da Trevisan Escola de Negócios, e do curso de Mídias Digitais da Escola São Paulo. Palestrante nas áreas de Redes Sociais, Branding, Cibercultura e demais temas inquietantes desse novo ecossistema digital que habitamos. Autor do livro “Branding: a Arte de Construir Marcas”. É pesquisador e mestrando em Comunicação e Práticas do Consumo pela ESPM, onde coordena todo o processo de comunicação digital do programa, e tem publicado diversos artigos em congressos nacionais e internacionais. Atua hoje como consultor na área de marcas e também como professor de diversos cursos de MBA e Pós-graduação pelo Brasil (FIA-USP, Business School-SP, Unitoledo, Belas Artes). Reúne mais de 10 anos de experiência na indústria financeira, como Gerente de Marketing do BankBoston e como Coordenador de Comunicação do Grupo Santander Brasil. Formado em Marketing pela ESPM, tem especialização em Marketing de Serviços e um MBA em Gestão de Marcas, além de diversos cursos no Brasil e no exterior. É colunista do Olhar Digital, do site ADMINISTRADORES (o maior portal de administração e negócios do Brasil) e colabora com entrevistas e textos para veículos como Folha de S.Paulo, O Globo, Istoé Dinheiro e Record News
resumindo: falta de índole!
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